CASA LUCIA
ART DIRECTION. BRANDING. PRINT. VISUAL IDENTITY
(2024)
CLIENT
Casa Lucia is an upscale restaurant specializing in Filipino cuisine, offering both traditional dishes and beloved street food staples. While Filipino food is sometimes perceived as inexpensive and lacking in sophistication, Casa Lucia seeks to challenge these notions. The restaurant elevates classic Filipino flavors in a refined culinary setting, all while preserving the warmth and vibrant spirit of the Philippines.
Known for its eye-catching dishes and striking beverage program, Casa Lucia proudly evokes the culinary artistry of Chef Carlo Lamagna, who’s menu is rooted in traditional Filipino comfort cooking bridged with modern innovation and elegance.
EXECUTION
Less is more. By focusing on this idea, we elevated Casa Lucia to be more elegant without being intimidating. We created a design system that is simple yet visually appealing to all audiences. The brand’s voice blends elegance, warmth, and vibrancy, while the visual design draws from Filipino cultural elements to ensure its presence and spirit remain strong.
