CHEFY
ART DIRECTION. BRANDING. PACKAGING
(2024)
CLIENT
Chefy was created to bring the flavors of a gourmet kitchen into the comfort of your home, making it ideal for intimate gatherings and special occasions. Whether you're hosting an elegant dinner party, a cozy family celebration, or just enjoying a Tuesday night in, Chefy offers tailored menus to elevate any event, ensuring every occasion is memorable.
Backed by the culinary expertise of Jason Purcell, whose impressive background includes stints at renowned restaurants like Bouchon Las Vegas, Farmshop, and Garrison at The Fairmont, Chefy is committed to excellence.
In addition to event catering, Chefy also provides meal preparation and delivery for busy individuals. With a focus on healthy, thoughtfully crafted meals that Chef Jason would serve his own family, Chefy helps those on the go maintain a balanced diet without sacrificing time.
EXECUTION
The rebranding harmonizes comfort with sophistication, drawing inspiration from fine culinary dining. The visual identity features lively colors, playful typography, and photography that evoke community and joy. With a brand voice that’s approachable, thoughtful, and seasoned, CHEFY ensures every interaction is personal and engaging. The rebrand includes an ad campaign, social media, packaging concepts, and promotional content, celebrating the joy of good food and good company.
TEAM
Lexi Romero - Research, Trademark, Web, Social
Olivia Espiritu - Research, Advertising
Jared Munoz - Research, Advertising, Product Design, Deliverables
Myself - Research, Branding, Advertising, Product Design, Deliverables
