33APARTMENT
BRANDING.PACKAGING.VISUAL IDENTITY
(2023)
BRIEF
33APARTMENT is a vibrant coffee shop and café nestled in the heart of Seoul, South Korea. Specializing in traditional Italian-style espresso and delectable café bites, 33APARTMENT offers more than just coffee—it’s a welcoming space where people can gather, connect, and savor expertly crafted drinks. With a playful atmosphere that mirrors the spirit of Seoul, 33APARTMENT is dedicated to quality, community, and creating a memorable experience for every guest.
EXECUTION
The design for 33APARTMENT was kept minimal to complement the café's quiet, cool atmosphere. The system pairs hand-drawn type and imagery to convey a welcoming, friendly environment, with clean, modern grid work to reflect the evolving nature of Seoul. The design also draws inspiration from classic Italian cafés and restaurants, aligning with the products offered by 33APARTMENT.
