CASA LUCIA
ART DIRECTION.BRANDING.PRINT.VISUAL IDENTITY
(2024)
CLIENT
Casa Lucia is an upscale restaurant that specializes in Filipino dishes and street food staples. Filipino food can often be seen as cheap and lacking in quality, however not in taste. Casa Lucia aims to redefine those notions by elevating traditional Philippine cuisine to a more elegant culinary setting and experience, while maintaining the warmth and spirit of The Philippines.
Known for its eye-catching dishes and striking beverage program, Casa Lucia proudly evokes the culinary artistry of Chef Carlo Lamagna, who’s menu is rooted in traditional Filipino comfort cooking bridged with modern innovation and elegance.
EXECUTION
Less is more. By focusing on this idea, we elevated Casa Lucia to be more elegant without being intimidating. We created a design system that is simple yet visually appealing to all audiences. The brand’s voice blends elegance, warmth, and vibrancy, while the visual design draws from Filipino cultural elements to ensure its presence and spirit remain strong.
