Hooky Entertainment
BRAND SYSTEM & COLLATERAL — MERCHANDISE — PRINT & DIGITAL DESIGN — SIGNAGE & EGD
CLIENT
Welcome to Hooky, where fun ditches the ordinary. Inspired by the spirit of skipping the routine and chasing joy, Hooky redefines what it means to take a break. This all-in-one entertainment complex offers the ultimate mashup of cinema, bowling, arcade thrills, and crave-worthy food—all under one retro-styled roof.
Unlike your average outing, Hooky crafts a premium experience that feels like stepping into a vintage daydream. Think neon glow, mid-century curves, and nostalgic vibes that hit just right. The name Hooky nods to those carefree days of playing truant, but here, it’s all grown up—with state-of-the-art theaters, next-level arcade tech, and chef-driven culinary hits.
Whether you're out for a first or 50th date night, family fun, or a little spontaneous escape, Hooky is where classic charm meets modern play, so stop your scrolling and Ditch the Everyday.
EXECUTION
At Helms Workshop, I had the incredible opportunity to contribute to the creation of Hooky's unique brand experience. Immersed in the project's retro-modern world, I helped bring the brand to life by designing digital menu screens, crafting a suite of custom icons that appear throughout the space, and developing merchandise concepts that reflect Hooky's playful yet elevated look and feel. I also worked on environmental signage, blending vintage aesthetics with clear, contemporary functionality to help guide guests through the space with ease.
TEAM
Alex Roka, Cooper Blaske, Will Dove, Dave Guillory, Derek Bishop, Kayla Dockery, Ryan Kitchens, Caroline Kirby. Full length project at Helms Workshop.