Blur: Eau de Parfum
ART DIRECTION. BRANDING. PACKAGING
(WORK IN PROGRESS)
CLIENT
Blur is a fragrance brand challenging conventions and redefining what scent can mean. With a focus on unisex products, Blur creates timeless, inclusive fragrances designed for everyone. Their approach celebrates individuality and self-expression, breaking away from traditional notions of gendered scents to craft experiences that are bold, authentic, and universally resonant.
EXECUTION
The design process for Blur focused on capturing its essence: unapologetic individuality and inclusivity. Bold headlines set the tone—confident, direct, and impossible to ignore. Black-and-white photography grounds the brand in sophistication, while intentional pops of color disrupt the monotony, symbolizing how Blur stands out from the crowd. Every element was crafted to echo the brand's mission: redefining norms and celebrating uniqueness in a way that is striking yet approachable.
